Nov 2, 2017
Boosting Holiday Sales
Hosted by Justin Shoup and Vince
We’ve covered Black Friday and
Small Business Saturday in previous podcasts, so this episode is
going to focus on what you can do during the home stretch in the
month of December to boost holiday sales.
- Find ways to differentiate
yourself from the big box retailers and the competition
services like free gift wrapping
- Create a welcoming atmosphere on social media
to encourage people to come in, so you can help them find a
can do this by posting pictures or videos of your employees with
their gift suggestions.
- Offer extended shopping
hours and make sure
customers are aware of what those hours are.
those hours front and center on your website.
- Create a post about the extended hours on
social media and pin it to the top of your profile.
a dedicated email about your extended hours
- Choosing a gift can be hard!
- Create a gift guide
email with a few choices
to narrow down the options.
SnapRetail, you’ll find gift guide email templates for every member
of the family. Just search the word Guide in the email template
library and you’ll find gift guides for food lovers, teacher,
grandparent, pet lovers, fashion, grandfather, grandmother,
brother, mom, dad, etc.
- Consider having in-store product
- Customer seeing the product in action will make
them more likely to see the value rather than it just sitting on
some money on Facebook ads/boosted
your most important time of the year, so making sure your fans see
your important posts on Facebook is critical. Don’t rely on organic
reach this time of year.
- Target the ad/boosted post at your existing
fans and/or upload your email list as a custom audience and target
the ad/boosted post at them.