Oct 20, 2017
Image Editing Tools
Hosted by Shelby Klick and Vince
A huge part of marketing is
visual content. This is true for businesses selling a physical
product, so a customer can see what they are purchasing. Visual
content is also important for services because it can create
a personal connection or show results of a service. A huge
roadblock for a lot of business owners is gathering, editing, and
resizing visual content and properly editing content to use across
Today, we will be talking about
Image Editing Tools. You don’t need to be a graphic designer or
need a fancy program like Photoshop in order to use or create great
An easy way to hit the ground
running is to look for free (or paid) stock images you can use in
everything you see online can be taken and used for anything,
anywhere. Each image has a license which allows you to use
the images in different ways. We have a handful of sites that we
recommend for free stock images that have Creative Commons Zero
license, meaning the images are free to use even for commercial
use. We recommend to always double check licenses and permissions
because they can change in the future.
We will link to each of these
sites in the transcript below.
to Look For
for images that fit your brand. This can be the colors used, the
smiling people featured, the style of clothing the models wear, the
orientation of the photo, the position of the focus of the
things can help you when laying out images on your email, website,
or when you are overlaying text. Think about what the image is
going to be used for and it will help you narrow your search.
you stumble upon a stock image that you love and fits your
business, you can always tweak your editing or layout to make it
& Design Bold
are two sites that are very similar. Start your design work
with a template sized perfectly for email headers, Facebook posts,
Facebook Events, Pinterest, and more. They even have templates
available for print marketing materials.
have free and paid stock images available right within the tool to
incorporate into your designs.
and Paid versions of these tools are available depending on your
you want to test your hand at “photoshopping” an image, Pixlr is a
good place to start. This is an advanced editing software that
allows you to work in layers, make backgrounds transparent, resize,
and much much more. They also have an Express version that allows
you to make quick changes like filters, adjust colors, add text and
SnapRetail is one of the most powerful digital marketing tools in
your arsenal, the SnapIt Tool & App help you gather all the
images relevant to your business. Use the SnapIt tool in your
browser to quickly snap product images from your vendors (with
their permission) and save them to your SnapRetail account.
Download the SnapRetail app to your smartphone using Apple App
Store or Google Play.
the SnapRetail app to upload images from your smart device or take
your own images. Your images will be waiting for you in your
SnapRetail account when you are ready to sit down and do your
marketing! To find the app, search SnapRetail on
Google Play or the
Think about what platform you
are creating for
language may differ per platform, especially with a character
- Images sizes requirements are different for
- Products or stock images may perform better on
platforms like Pinterest while smiling faces or in store displays
may resonate better on Facebook.
- Overall you want to make sure your visual
content is on brand, consistent with your messaging, and always
of professionalism, such as using blurry images, may lose your
visual content is attention grabbing and communicate a clear
message is when you will see your best results.
on branding to build brand recognition.
Check out Episode 36 to learn more about the Basics of
as always - consistency is key. If you have too much going on in
your email, on your social media, or even on your website, you will
distract from your main messaging and confuse the customer of what
they are suppose to be looking at and what action they should
stock images that will compliment the pictures you take
tools that you like and don’t be afraid to play around with them.
The best way to learn a new skill like this is to try.
mindful of what you are looking for and how you will use images.
This will save you time in the long run.
consistent, on brand, and always professional to see the best
results from your marketing.