Oct 13, 2017
Small Business Saturday Tips
Hosted by Vince Ventura and Justin
Goals: Nov 25th
2017 and Small Business Saturday is just around the corner.
The closer we get to November 25, the more important it
becomes to get the word out, if you plan to have a Small Business
Saturday Sale. Today we will talk about how to prepare for a
competitive and successful Small Business Saturday online, in
print, and in store.
- It’s your turn for profit
out of the way of Big Box stores, online only stores, and
non-profit organizations. You can have sales on Black Friday,
Cyber Monday, or Giving Tuesday, but don’t pass up the resources
available, and the space left for you on Small Business
- Many customers report
customer service as a high priority. Customers care about the
experience as much as the price. Small business is uniquely
positioned to provide personalized experience and top notch
never too early to start marketing for a big Holiday sale.
Your competition and big box stores have already started
Christmas displays. Now is the time to start planning if you
want to have a successful and profitable 4th quarter.
out www.shopsmall.com. This will redirect you to the official
Small Business Saturday site where you can find images, and a lot
of other useful materials to plan for a successful Holiday
- Prepare your marketing materials. Do you
have Small Business Saturday on your website? Are you
planning an email? Get an early start and either publish now,
or if you have to work out the details, save a draft to come back
forget about social media. Talk about your sale early and
often. It takes quite a few reminders for people to take
action, even on a sale. Plan to talk about your sale a few
times a week within your social media mix.
to send at least 3 emails between now and November 25.
for reviews on Facebook, Yelp, and Google. For consumers under age
35, who’ve always had easy access to peer reviews online, brand
loyalty matters less than it does to older consumers. They trust
friends and family the most — and have little use for traditional
advertising as a source of product information. They are looking
for real insights about products; they have no patience for stories
that don’t speak directly to them.
- According to a recent study 64 percent of
consumers indicated they will begin holiday shopping before the
start of Black Friday week. And 29 percent will have completed most
of it by then.
- Become a small business Neighborhood Champion
through The Small Business Saturday Website, and organize a street
- Create a street wide passport, and encourage
stopping to each and every store.
up a Welcome Station for street visitors.
- Signage and
up for custom marketing materials on the Small Business Saturday
custom posters, flyers, bag stuffers
- Request a Shop Small® Kit* full of merchandise
with items like tote bags, stickers, and more.
signage inside, outside, and even stuff bags.
- Plenty of custom images
- Custom Video
- Custom Website Badges
- Remember to tell your story!
- People want to support YOU!
- People want to support Small
we can’t compete with the Big Box Discount, so make the community,
your service, or your values the center of attention.
- Prepare, and use the materials provided by Amex
and Small Business Saturday
the Shop Small Kit and market in print and in store
email, and don’t forget social