Sep 14, 2017
Hosted by Shelby Klick and Vince
It’s clear that Halloween is one
of the most popular holidays in the country and it’s clearly an
important holiday in retail as it is the first major holiday in the
4th quarter. In 2016, Americans spent about $8.4 Billion for
Halloween. This includes everything from decorations, candy,
costumes, to trips to haunted houses.
Unlike recent holidays like
Labor Day and Memorial Day, Halloween has a major lead up and is
basically celebrated starting October 1st and sometimes even
earlier. So you have more time to take advantage of this holiday
and spice up your marketing to fit a theme that everyone can enjoy.
- Choose a theme
- Spooky Monsters, Pumpkins/Jack-O-Lanterns,
kid-friendly, magic, etc.
can fit your business, your audience, or just what your favorite
part of Halloween is.
it consistent! Halloween can be pretty broad, but if you choose a
theme. You can tailor all your holiday marketing to
- Everyone gets excited when they see a Halloween
display. You can dress up your store to create a fun or chilling
atmosphere that customers will want to experience! A well decorated
store can keep customers exploring for longer or tempt them to buy
something just because they are in the spirit!
- Extend your theme beyond the storefront by
updating your social media profile images, cover photos, website
images or theme and more. You can even take your current
images and spruce them up by changing the colors to be black and
orange or adding graphics like pumpkins and spider
sure that every week you are posting a few things that relate back
to the theme.
- Halloween quotes (movies, books,
- Halloween jokes and puns
members, yourself, pets in costume
- Depending on your goals, contents can be used
to get a better following on social media or revenue (Spend X to be
entered to win).
- Contests (Think about giving away tickets to a
haunted house, fair, or local Halloween themed play as incentive)
- Special Discounts and Coupons
- Encourage user generated content like pictures,
recommendations, voting, and more
advice and tips related to your industry (Recipes, decorating tips,
safety tips, etc.)
old product from the dead by promoting themed bundles or finding a
new use for products.
Lead Up - Now until Halloween
- Promote everything that will prepare your
customers for Halloween.
about the value of your products, monster sales, and
is the time to get people in the spirit and celebrate Halloween
with your business.
about community events, local trick or treat times, parades,
special events like happy hour, trick or treating, special shopping
hours, or more.
sales, Tricks & Treats, Scary Good Deals, Black Cat Bargains,
and more to celebrate the reason for the season.
Holiday (week of or day off)
of people wait for the discounts to stock up on decorations,
discount candy and more.
email to encourage people to. stock up for next year, recover from
the candy with a good deal, or celebrate that the scary season is
you did have a special events, take this time to thank everyone who
attended, close the loop by announcing contest winners, and make
sure you switch all your marketing images from the Halloween theme
to either your regular branding or something appropriate for fall,
autumn harvest, or thanksgiving.
- Schedule Your Content
a theme and be consistent
out you content now so it you can worry about running your business
when the time comes.
- Schedule your sales, content, emails and more
in SnapRetail so you can enjoy the holiday.
because Oct. 31st is over doesn’t mean you can forget about
Halloween. Follow up on loose ends and thank customers for
celebrating with you.