Sep 8, 2017
Pinterest Basics Part
Hosted by Shelby Klick and Justin
We covered in our Pinterest
Basics episode what Pinterest is and how to get started on this
Today we will be talking more
about tips on how to be successful on this platform.
The first thing that I want to
mention about Pinterest is that is a completely unique social
platform and can be time consuming if done correctly. Pinterest,
like all social media platforms, should not be thought of as
another place to push your business agenda. In fact,
Pinterest is not about your business at all. Pinterest is at
it’s core a place for users to explore and find content that
benefits and inspires them. The reason that businesses use
Pinterest is for Brand Recognition, to position themselves as an
expert in their industry, and drive referral traffic to their
businesses that perform the best on Pinterest are those that are
highly visual and link to beneficial resources like an ecommerce
website or a blog. Some industries that perform the best are
fashion, food, photography, beauty, home decor, wedding, jewelry,
- Pinterest boards are not meant to be filled
with products and left untouched.
your boards with content that you think people will benefit from
like blogs and have visually appealing graphics. These can be
products or graphics that you make yourself overlaying text on
- PicMonkey or Canva are two great sites that
will give you templates to create eye catching
will give you an idea of what others are talking about in your
industry, what kinds of content is doing well.
- Follow Boards related to your industry
Us - show your company culture,
Events and Newsletters
- Employee - Post pictures and bio, info on
employee favorites and more.
- Highlight customers using products or
- Expand your website and brand awareness
- Hashtags can only be used in Pin descriptions.
They cannot be used in board titles and board
to 2-3 per pin and only use keywords, do not try to create hashtag
wise about where you are linking. When posting products, link
directly to the page the product lives and where a customer can get
more details. If the product does not have a place on your website
with at minimum a description, this content shouldn’t be on
customers want to browse your website, they will. If you link
them only to your homepage, they will exit your website immediately
because they did not see what they were looking for.
time to revisit your boards and pins. See what content can be
reused or repurposed to fit a different interest or a different
- Refresh your old pins be either changing titles
and descriptions to include updated keywords, more specific
descriptions or updated hashtags.
- Usually, you can find that people will look for
current or seasonal content “Fall fashion 2017”, “Gifts for Mom for
Christmas”, etc. Create new boards each season or holiday and
reuse, repurpose and create new content to fill it.
- Revisit, Reuse, Refresh
set it and forget it.
- Comment and respond to people who reply to your
pins. Comment on other people’s pins.
- Follow those who follow you. You don’t have to
follow everyone, but if you know them or if they post content that
is similar to your industry or what your customers are interested
in, it could be wise to keep up with what they are
to your customers and ask what they use pinterest for and ask them
to follow you.
a Pinterest Business account you have access to a lot of analytics
and even an ads manager just like Facebook.
you are an ecommerce website, think about creating ads to promote
your content to people in a certain geographic region or who have
ads a little easier than Facebook, but very similar. However,
it will promote your pins when people are actively searching for
keywords and interests, not just to those who have expressed an
interest in the past.
you are not an ecommerce website, you can use ads to promote
resource content like blog posts, infographics, ebook downloads and
more to get new leads into your sales funnel.
all social media platforms, they do take time and work. Go about
this platform as a place for content instead of a place for
set it and forget it - plan time to revisit, reuse, and refresh
your pins and boards
personal - comment, reply, and follow those who engage with you.
Use boards to show your company’s culture, employee faces, and
customer’s great experiences.
be afraid to do ads. With the right content, investing in it can
take you a long way.