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Welcome to the SnapRetail Podcast! These bite-sized episodes will give you the email, social media, and website marketing advice you need to market your small business and get the most out of SnapRetail.  The information we present is delivered by our Customer Success Team, easy to understand, and Made for Main Street! 

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Aug 25, 2017

The Art of the Welcome Email

Hosted by Justin Shoup and Shelby Klick

Today we will be talking about the Art of the Welcome Email.

A customer signs up for your email list, what’s next? At this point, you are beginning to build a relationship with them. This relationship starts with a welcome email.

In SnapRetail, you can set up any template to be your Welcome Autoresponder Email. If you’re not sure where to start head to the Email Template Library and check out the Autoresponders category and you’ll see a Welcome subcategory.

The Welcome email can accomplish one or more of the following:

Reward the new customer
Introduce the owner, staff or other key individual to the business
Give the most important information about your business or FAQ
Set email marketing expectations

Reward the new customer

If you sell products or services online I highly recommend taking this approach. When someone signs up for your email list this is a sign that they’ve seen some value. At this point, they are excited to learn more about what you have to offer. To tip them over the edge send them a coupon in the Welcome email with a small discount or offer.

Introduce the owner, staff or other key individual of the business

If you do not want to give a discount or other perk consider an introduction to the owner, staff, or other key individual in the business. Remember, you are beginning to build a relationship, so this will give a personal touch. This will begin to build trust. If you are a brick & mortar store introducing the staff creates a warm, welcoming atmosphere, inviting them to come in and shop. Remember to focus on the BENEFITS of shopping with you.

Give the most important information about your business or FAQ

Are there certain questions new customers always ask you or is there information that a new customer would need upfront? Deliver that in the welcome email. This could be formatted as an FAQ in the email or linked to a specific page on your website with this information.

Set email marketing expectations

If you have a regular email cadence, let customers know about it. Here at SnapRetail, we send our Take5 newsletter to our customers every Monday morning, if you send your newsletter at regular day & time tell customers when in your welcome email.

Also, let customers know what kind of content they can expect from your emails, try to create a sense of exclusivity. “You’ll be the first to know about new products, you’ll receive Email-Only offers, etc”.

Sign up Process

In SnapRetail, if a customer signs up on your Facebook page or Website they’ll first receive a verification email to confirm their subscription to your list, then they’ll receive the welcome email.

If you add customers one-at-a-time or from a spreadsheet, you’ll see the choice to send them a welcome email or not (you can bypass the verification email here). If customers are signing up at the register, let them know about the content of the Welcome Email. “We’ll be sending you a coupon with 20% off your next purchase” or “We’ll be sending you an email with a link to book your next appointment”, etc.