Aug 18, 2017
Labor Day Marketing
Hosted by Shelby Klick and Justin
Like most large holidays, Labor
Day has become synonymous with Sales, Deals, Events, and retail
marketing efforts in general.
While Labor Day doesn’t have the
same themed pull as Black Friday, Christmas, or Valentine’s Day, it
does have an emotional effect. People look forward to Labor Day to
have a long weekend. It’s an unofficial marker to the end of
Summer. It marks the time people are going back to school,
kids are moving away to college, and we start preparing for the 4th
Millions are hitting the roads
and flying to their favorite getaway destinations for one last
Hurrah of Summer and spending hundreds of dollars each through the
extended weekend. Now’s the exact time to start your Labor Day
promotions to tease what you’ll have available for the first week
Some of the best advice for this
Holiday Weekend is don’t close up
- Although you work hard and deserve a break,
you’ll be missing out on one of the largest shopping weekends of
everyone in transit, shopping, and preparing for the season change,
you’ll definitely miss out on sales if your doors are closed.
to take your well deserved break on another day.
Second best piece of advice
- Make sure people know that you are open and what
you will be offering.
an email as early as 2 weeks before your sale to tell people what
you will be offering, if you are having an event, or to give them a
special discount or promotion.
a second email a day or two before the sale starts to remind
customers, especially if the sale is in store.
the sale is online, try sending the day of with plenty of links to
get them on your website. 80% of email users read email on their
mobile device so they will get your message and shop all in the
forget to use social media to tease the release of new fall
products, get people excited by your “behind the scenes”
preparation for the Sale, and more.
Focus your sale: You want to make sure that your sale or event
stands out from everyone else. Giving a few coupons may not be
exciting if your store always has coupon or discounts. Try
angling your sale around one of the many different things going on
during this time of year.
to school - “Preparing For College”, “Are Your Kids Ready?” or
“Last Minute Finds”
of Summer - Enjoying the last days, get the most out of this
- Football Season (High School, College, or
- Halloween around the corner
- Preparing your home for winter
- Shopping new fall and winter fashion
- Products/Services before Daylight Savings -
Hardware, Garden Centers, Landscape
No matter what your vertical,
you’re sure to find a seasonal angle to focus your sale!
Thinking about making this
Holiday Weekend big by offering free services with purchase or
putting a discount on products that are NEVER
sure your customers know that this sale is
extremely unique and make sure they know the value (both
functional and monetary) they are getting at a discounted
copy that creates a sense of urgency like “Don’t Miss This”, “Once
It’s gone, it’s GONE”.
Extend your reach with a
Friends and Family offer. This offer can be done in a few
discounts when customers shop in groups or when multiples of the
same product are bought.
- Pre-stuff bags Discount flyers, share discounts
on social media and email, or hand out referral coupons that people
can give to friends and family to redeem.
- Create a Neighborhood Friends and Family coupon
flier - Join forces by creating flyers with coupons from all your
neighboring small businesses that can be handed out to anyone.
You can definitely reach people who may not be aware of your
business or services.
As always - Don’t let your social media go stagnant
because you’re busy!
about doing a contest or big giveaway on social.
- Pre-create a social media campaign using
In Store Sales promote:
- Sales, event, displays, new product,
Online Sales Promote:
- Feature product, link directly to product,
promote discount codes
- Remind people of your store hours and when you
everyone a fun and safe holiday weekend!