Jul 14, 2017
Hosted by Shelby Klick and Vince
Sidewalk sale tactics to make
your event a success!
- Consider your location. Are you in a good place
for a sidewalk sale? Do you have a lot of foot traffic or maybe a
parking lot to make it huge “must see” event?
with your local zoning board to see if you are allowed to use the
sidewalk in front of your building for such a sale, use banners, or
a temporary tent.
- Choose a date that is historically warm and
sunny. We can’t always predict the weather so have a backup plan to
have a rain date or move it indoors.
great way to bring more customers to your sale is to partner up
with neighboring businesses. If everyone is holding an outdoor
sidewalk event on the same day and times, more people will take the
time to shop knowing they will find more deals, plus this is a
great way to get noticed by your neighbor’s customers.
- Partner with vendor reps as well. See if anyone
is available for product demonstrations, answer product questions
or if they have samples that they want to sale.
- Invite a nonprofit or community group like
school booster club to supply food and refreshments for donations.
This give you a bit of good-will while exposing your store to
more people. Plus refreshments can go a lot way to make a happy
the sale will have a theme, pre plan all the details before you
tackle your marketing to keep everything consistent!
point of any sale is to move inventory and generate cash flow. To
make this event a success, you need discounts that will make people
excited and get them to your store.
- Clearance and everyday deals just moved to the
sidewalk isn’t going to cut it! Make your hard work pay off by
giving a sale that customers can’t resist with products they can’t
resist. Even consider doing a store-wide event with sales starting
outside and bringing them indoors.
cohesive collection or display can usually get away having less of
a discount while a section of odds & ends may need a deeper cut
to get attention.
in sought after brands or products with their own special discounts
with clearance products that need moved out of the
to move inventory - need enticing discounts
- People linger in a fun environment. Turn up the
volume on some fun music, hang bright signs announcing the sidewalk
sale, and share enthusiasm about the event, products, and your
employees play a big part in any sale. Make sure that they are well
educated on each product, have full understanding on all the sale
details, and are enthusiastic! Even in hot weather, they need to
have a smile on their face and excited to be there. Make sure they
know how to interact with customers and create a friendly and fun
- First, you want all the prices to be understood
at first glance. Is the price on the tag already discounted? Do
customer get a percentage off the price written? Do different color
tags mean different things? Make sure you have original price and
sale prices all clearly marked.
- Second, use signage to get people off the
sidewalk and into your store! Choose one or two things that will
drive people in the door. Did you just get a new collection in? Is
a demonstration happening inside? Get them in the store and
browsing your regularly priced items too.
sure you use signage wisely!
& feel of the event
up for email list
- Sidewalk sales are great exposure and a great
way to get new people to become paying customers. Ask everyone for
for their email address telling them what value you give with your
bags with “Back Coupons” to encourage shoppers to come back and get
a % or $ amount off their next purchase.
chatting with customers, tell them about future events, classes or
anything else happening in store to encourage them to visit
about events, classes, etc.
after any marketing campaign or event, it’s a good idea to sit down
products were people excited for?
discounts grabbed customer’s attention?
did products do outside vs. inside?
there unsold products that need to go back to the clearance
many new customers vs. old customers shopped that
- Pre-planning is the biggest part. Know what
you’re selling, what you paid for products and how much you can
discount while still making a profit.
- Educate your employees about the sales and
products and make sure they keep customers happy and having
- Throughout the event keep in the mind bringing
customers back by giving them a good experience and talking about
- Evaluate and see how you can improve similar
events in the future.