Jun 29, 2017
Facebook Ads Part 2
Hosted by Justin Shoup and Vince
What is the Facebook Pixel?
A piece of code of code that you
get from Facebook and put on your website that, according to
Facebook, makes conversion tracking, optimization and remarketing
easier than ever. According to Facebook it will allow you to see
how successful your ad is by seeing what happened as a direct
result of your ad, automatically bid for conversions after you set
up your pixel, and remarket to everyone who visits your site or
just to people who visit specific pages or take specific
What are the first steps?
to Facebook Ads Manager and search for Pixel OR just go to
on Set Up Pixel (or might say Create Pixel)
- Install Pixel Base Code to “Head” of all pages
of your website.
you have a SnapRetail website you’ll do this by clicking on Website
> HTML Snippets > + sign to add a new one. Name it, enable
it, select page location head and paste it in the HTML box. Putting
it in this one place will automatically add it to all
Install the Event codes. This will allow you to track events like
when someone adds a product to their cart of initiates
you have a SnapRetail website click on Website > Tracking Events
and toggle on “Add to Cart” and “Initiate Checkout”. No need to
copy the event code. This takes care of it.
you do not have a SnapRetail website and want to track events that
take place on your website like search, add to cart, initiate
checkout, etc. you’ll want to add the event codes to any page you
want to track these on (other event codes include search, add to
wishlist, and add payment info..
How can I
take advantage of this when creating ads?
- Custom audiences
- Website visitors to a particular page
you ever been to a website looking at a particular product and then
suddenly you are seeing ads for that exact product? This is how it
- Lookalike audiences
say that people coming to this particular page on your website are
women from the U.S. & Canada ages 30-55 with particular
interest. Facebook will find others with these same characteristics
to target the add at.
people to add to cart of initiate checkout on your website and
track & measure conversions
“bidding” on the ad choose “optimize your bids for website
conversions” and your ad will only show to people who are most
likely to convert.
How do I set this up in Facebook when creating an
- Under Audience
> Create New > Custom
Audience > Website Traffic
Pixel should show here
can then target “All website visitors” OR click the dropdown and
target “People who visited specific web pages”, “visitors by time
spent” or “From your events” like “Add to Cart”
could even target visitors who have been to your site, but HAVE NOT
visited a particular page
- Lookalike Audience:
- Create your Audience with the steps we just
Create New > Lookalike Audience > Under “Source” choose
Audience that you created.
creating an ad select “Conversions” as Objective
Conversions with Standard Events
your Conversion Event. Add to Cart or Initiate Checkout if you have
SnapRetail website. With other websites Search or Add to Wishlist
could be options as well.
there you can select a Custom Audience.