Jun 8, 2017
Fourth of July Marketing
Hosted by Shelby Klick and Justin
Top 10 Marketing Ideas
for 4th of July
Last year, 48 million consumers
shopped- for red white and blue products, decorations, apparel,
party supplies and more. The average household spent $71.23 for the
holiday and the number is expected to grow this year.
- Social Media
or create images that showcase your enthusiasm for Independence
Day. You’ll want to makeover cover photos and profile pictures as
well as have themed social posts for the holiday weekend for all
your social platforms.
sites like Canva.com are a very easy way to create graphics and
have templates for Facebook cover photos, social posts, email
headers and much more.
- Facebook sometimes create holiday filters that
you can place over your current profile pic. Be on the lookout for
that, or use your own filter to make it themed.
the topic of Social Media, Pinterest should not be ignored. Create
4th of July themed boards that compliment your industry. Some ideas
can be 4th of July Recipes, Star-Spangled Fashion that features
everything red, white, blue, striped, started and more. Family
games and activities for the holiday weekend, Themed DIY Projects,
Patriotic Home Decor and gifts, and so much more.
you are looking for more inspiration, Pinterest itself is a great
place to see what other people are creating and
this holiday to take over your store. Make your window displays or
the main display as you walk in your store themed with everything
Red, White, and Blue and perfect for the holiday weekend. Get
creative and display products in the shape of a flag.
- In Store Displays
one is more of a soft sale approach. Soft sales mean that you are
using a more subtle, casual, or friendly sales approach. In
comparison, Hard sale are typically more forceful like giving
price, deadline, or telling someone they have to have
email campaign can be used for 5 ways to style your outfit for the
4th, Safety tips for families, Drink and food recipes. Something
that gets your name in front of the customer, gives them a valuable
message, strengthens your relationship, and positions your business
as an expert.
- Email Campaign for 5 BLANK
4th of July
forget the kids when it comes to celebrating Independence Day. If
you are in the toy, craft, or gift industry, targeting families
with kids may be perfect for you! Plan themed games, face painting,
crafts, giveaway balloons, or even have a competition to see who
can guess the number of Red, White, and Blue, Jelly Beans (or
whatever it may be) and give away the jar of goodies to the
- Family Oriented
you carry products that are made in the USA, this would be the
perfect time to showcase them. Most Made in America products
usually have a story behind them. Use social media to give a
product spotlight to not only show the value of the product, but
the story of those who make it as well.
- Made in USA
you are bringing together all your red, white, and blue products
for displays, another easy idea would to make all those products
your holiday special. Give them a special price or discount if they
are bought over the holiday weekend.
you are online, you can make a special page on your website for all
the 4th of July special items!
- In Store and Online
you are online and sell through Ecommerce, you can easily create a
special discount code for specific products, the entire order, free
shipping and more.
the discount code as well! Use words like Firework, Freedom, Eagle,
July, USA, 1776, Stars, Stripes, or any other creative
discount codes you can think of!
- Special Discounts
businesses have freebies or swag items that promote your logo.
Sometimes this is a t-shirt, frisbee, can koozie, or another item
that fits your brand. 4th of July week is a perfect time to
giveaway these items in store or even online.
- If it
is a bigger, more valuable item, have people sign up for your
mailing list in order to be entered into a drawing for the
forget to be active on social media. This can be a busy time so
it’s important to schedule content ahead of time.
- Recipes, tips, where to watch the local
fireworks, Is there a local parade in town? Holiday themed pics of
your store and employees, have a pet wearing a red, white, and blue
bandana? Share their picture too!
- Schedule content ready to be