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Welcome to the SnapRetail Podcast! These bite-sized episodes will give you the email, social media, and website marketing advice you need to market your small business and get the most out of SnapRetail.  The information we present is delivered by our Customer Success Team, easy to understand, and Made for Main Street! 

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Feb 23, 2017

The 60/30/10 Rule

Hosted by Vince Ventura and Justin Shoup

Goals

We typically recommend posting to social media 10 - 14 times per week.  How can you possibly think of that many things to say and share with your audience?  The 60/30/10 Rule will help you stay at the front of people's minds without spending all of your time creating content.

60/30/10 Rule can help

  • Find new content to post without creating each post
  • Engage with your customers
  • Grow your audience
  • Capitalize on other businesses' audiences
  • Be seen as an expert
  • Make your sales posts more effective

What is the 60/30/10 Rule

  • 60% Engaging Content - Calendar and Social Library in SnapRetail
  • 30% Shared Content - Other businesses and national Thought Leaders
  • 10% Sales and Product information

How do I the 60/30/10 Rule?

  • Use the Suggestions on the Calendar
  • Share content from other local and national businesses
  • Don’t oversell
  • In a 10 post week - 6 Engagement, 3 Shared, 1 Sales/Product

 

Key points

  • Keep it consistent
  • Keep the content varied
  • Boost wisely to maximize your effects
  • Only boost earned media (shared) and sales posts