May 11, 2017
Memorial Day Marketing Ideas
Hosted by Shelby Klick and Vince
Memorial day is the unofficial
start of summer and is often a weekend full of remembrance,
traveling, food, and retail therapy!
Memorial Day Weekend 2016 Sales Stats:
Americans likely to take advantage of memorial day sales and
promotions (about 45 million people)
- Shoppers expect to see discounts from 20-90%
off, especially when looking for home goods and spring
of military personnel say they are more likely to shop from a
retailer who offers a military discount.
Fact: 7 Billion hot dogs are consumed between memorial day to labor
day. That’s 818 every second.
7 Marketing Ideas
the time to honor this holiday by giving a special thanks to those
who serve our country. This may be a great way to get new
business as well as a way to start a promotion that you keep
- Have employees wear Red White
and Blue and post it on social media
- Perfect opportunity for Instagram!
can also use social media to promote red white & blue products,
displays, customers wearing red white & blue. Get
a social giveaway that is related to Memorial Day or the Summer
Season. Have customers like your page, comment, or use a specific
hashtag and choose a winner at random!
- BBQ/Picnic Event with other
- There’s nothing that screams Memorial Day
Weekend like some great food. Team up with other local businesses,
community organization or non-profits to serve food during a store
event. This maybe a great way for these organization to have a
fundraiser while you get foot-traffic in your store.
- Sidewalk Sale
the same concept, team up with your neighboring businesses to have
a weekend sidewalk sale. Promote the beautiful weather and all the
businesses that will be participating. You can even offer your own
customers a special coupon and a different incentive for new
- “Start of Summer”
- Gather products together that perfectly fit
summer needs. This could be things for the perfect cookout,
staples for the perfect summer outfit, gifts for the hostess of
summer parties, Must-Haves for the beach and more.
can even offer a discount when all the products are bought
- Take part in Community
- Memorial Day Weekend is usually a great time
for communities to come together and celebrate. Like parades,
festivals, Picnics and more.
- Consider sponsorships to get brand recognition
- Especially if you are new or rebranding. Use this opportunity for
networking with other businesses or getting Word of Mouth Marketing
out for your own business.
take note of these community events just so you can coincide your
marketing with what is going in town. Just in Pittsburgh, we have
Art Walks, concerts, and Open Street Festivals all over the city.
You can easily use these for your marketing by promoting outfits
perfect for the upcoming concert, or Channel your inner artist with
classes after the Art Walk event.
into consideration where you are located. Are you a tourist town
and need to welcome new customers to your store? Do a lot of people
travel away and you can encourage the locals to celebrate with you
at a store event? Let this kind of information guide your
forget the reason for the holiday. Honor those who died for our
country with flags. Offer discounts for veterans and active service
members. Remember to thank them for their service.
of things are happening during this holiday weekend. Participate in
community events, get your business name out and get word of mouth
marketing, or just use the events to drive creative copy for your