May 4, 2017
Get Consistent On Social
Hosted by Vince Ventura and Justin
When building a brand online,
engagement counts, but it is wasted without staying top of mind.
You want to develop a healthy balance of push and pull,
having a dialogue with your customers online. The fundamental
principles are: to work with the social media networks to make sure
the most people see your post organically, as well as making sure
you give your customers a reason to return to your page on their
Why should I be posting consistently?
- Definition of Engaging Post: A post that
offers something new or unexpected. A post that is relevant
to the reader at that moment, or a post that makes a reader want to
linger and learn more.
social media platforms like Facebook and Twitter will show your
posts to readers that have recently engaged.
best way to capitalize on the structure of social media is to post
can even give you a boost in your website’s SEO
will help you build authority and credibility
will help build customer loyalty
Where should I start?
- Develop a Brand Voice - Know who you are
talking to and how they like to interact.
your content in advance
content to share
on your Target Audience or Avatar
What Should I Post?
- Facebook gives priority to video
- Try a
Facebook Live event
behind the scenes images
articles written about your business
content from other local businesses
articles from industry experts
about local and store events
sure to thank your loyal customers
to engage customers in conversation. Don’t just push out
sales content or push out products, you must pull the customers in
the Pre-written SnapRetail posts
POST JUST TEXT
How Consistent Should I Be?
out How Much Posting is Too Much
- 2x on
Facebook, 3x on Twitter
Always talk to your Target
Keep the content varied - Use
Always have an image