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Welcome to the SnapRetail Podcast! These bite-sized episodes will give you the email, social media, and website marketing advice you need to market your small business and get the most out of SnapRetail.  The information we present is delivered by our Customer Success Team, easy to understand, and Made for Main Street! 

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May 4, 2017

Get Consistent On Social Media

Hosted by Vince Ventura and Justin Druga

 

Goals

When building a brand online, engagement counts, but it is wasted without staying top of mind.  You want to develop a healthy balance of push and pull, having a dialogue with your customers online.  The fundamental principles are: to work with the social media networks to make sure the most people see your post organically, as well as making sure you give your customers a reason to return to your page on their own.

 

Why should I be posting consistently?

  • Definition of Engaging Post:  A post that offers something new or unexpected.  A post that is relevant to the reader at that moment, or a post that makes a reader want to linger and learn more.  
  • Some social media platforms like Facebook and Twitter will show your posts to readers that have recently engaged.
  • The best way to capitalize on the structure of social media is to post consistently.
  • It can even give you a boost in your website’s SEO
  • It will help you build authority and credibility
  • It will help build customer loyalty

 

Where should I start?

  • Develop a Brand Voice - Know who you are talking to and how they like to interact.  
  • Plan your content in advance
  • Find content to share
  • Focus on your Target Audience or Avatar

 

What Should I Post?

  • Facebook gives priority to video
  • Try a Facebook Live event
  • Post behind the scenes images
  • Share articles written about your business
  • Share content from other local businesses
  • Share articles from industry experts
  • Post about Holidays
  • Post about local and store events
  • Make sure to thank your loyal customers
  • Try to engage customers in conversation.  Don’t just push out sales content or push out products, you must pull the customers in as well.
  • Use the Pre-written SnapRetail posts
  • NEVER POST JUST TEXT

 

How Consistent Should I Be?

  • Check out How Much Posting is Too Much
  • 2x on Facebook, 3x on Twitter

 

Key points:

Always talk to your Target Audience

Keep the content varied - Use SnapRetail Content/Share/Video

Always have an image

Don’t under-post

Don’t over-post