Apr 28, 2017
Hosted by Shelby Klick
and Vince Ventura
Mother’s Day is a major Holiday for Retailers in all
2016, 21.4 Billion dollars spent for this holiday.
- Expected record high of $23.6 Billion spent for mother’s
of Americans celebrated this holiday.
of shoppers plan on going to local small businesses
- Increasing to 30% will shop online
in specialty stores like jewelry, florists, gift,
Dollars spent per person in 2016 - $186.39 per
person in 2017
25-34 spent the most, followed by 35-55.
The Key to marketing for Mother’s Day this year is to
stand out from the Crowd.
places rely on the holiday to do the marketing for them. “It’s
Mother’s Day, Shop with Us”.
sales tactic will be to market to the emotional side of your
- Attempt to create a memory, just not sell a
do you get for the most important woman in your life?
can never thank her enough for all she does, but a gift is a good
place to start.
from now, you’ll always remember what her perfume smelled
- Be a
people are lost when it comes to thinking of a gift for someone
else. Be a resource with gift guides, helpful displays, specific
products and services for mom, or creative events.
- Events can be focused as a way for customers to
spend time with mom, or an event to give dad and kids a chance to
pick a gift.
gift wrapping or a free Mother’s Day card with purchase
- Offering services? Still give them something
tangible that they can still wrap for Mom.
are you targeting?
can be unexpected target audiences for a holiday like
- Anyone shopping for their Mom
- Spouses shopping for their wife
- Spouses shopping with their kids for their
- Grandchildren buying for
who can take your gift guide and tell their family exactly what
- You’ll want to start marketing as soon as
events or pricey items, people may need some time to commit. Send
initial email to get customers to start thinking about your store
or your products. Send a reminder email or an incentive
closer to an event or to Mother’s Day to get them to
a target audience and commit an email to it. If you can segment
your audience for this, your email will perform better.
be afraid to send a follow up email reminding people about the
event or the sale you have going on, especially when time is
skip out on being creative because the holiday “Sells Itself”. Be
creative, stand out from the crowd, and work towards creative a
memory, just not selling a product.