Apr 20, 2017
Hosted by Justin Shoup and Vince
How to lay the groundwork for good copywriting. Find tools
to help you write compelling copy. Where do we use copy? Final
steps in writing good copy.
SnapRetail's 15 Copywriting Tips
- Determine your voice. Who is your target
audience? Write in a style that will relate to your
to that person rather than at them - in other words - replace We,
Us, Our with You (or You’ll or You’re). Instead of: We’re having a
50% off sale. You’re invited to save 50% off. Instead of: We have
the perfect prom dress. You’ll find the perfect prom
like you are talking to ONE person - this is why it is so important
to determine your target audience. Also, this is why it is
important to segment your emails (and targeted landing pages) if
you have many different target audiences.
is your ONE end goal - write to lead to that ONE conversion action
email and social have ONE simple Call-to-Action that will lead to
that conversion. Consider testing your CTAs - Buy Now vs. Get Mine.
Register Now vs. Join the Event or I’m In.
will this product or service or attending this event solve a
problem or make their life better? What’s the promise you are
making in the copy and how are you going to deliver on that
promise? Your neighbors will be envious of your garden with this
decor. You’ll look stunning in this prom dress.
on Benefits of your product or service or benefit of taking action
on the CTA rather than Features.
email or web start with a headline then have body copy below. Think
about a newspaper headline. Consider using bullet points, bolding,
or numbered lists to guide the reader below the main body
large blocks of text. If necessary, separate into smaller
creative writing review a word list or something else like a
Pinterest board to give you inspiration before you
a draft, take a break and come back to it
you come back to it look for words or phrases that can be
eliminated to make the copy shorter and easy to digest. Examples :
Very, really, just, simply
there any words that are repeated or could be stronger? Use a
thesaurus to find alternatives for those repeated or weak words.
“Great” is a good example of a word to replace.
may be others - what terms are your customers using when they are
talking to you, filling out surveys, answering on social, replying
to emails. In your Google Analytics what are the search terms they
are using to find your website. This will help you write your copy
in THEIR language.
there words that are used in your industry, but customers might not
understand or recognize? Replace them! Ones I hear all the time:
Vendors - use brands instead, most customers probably think of you
as the vendor and will be confused. Going to market or a buying
trip - customers won’t know what this means - simplify things -you
are going to find new products for the store.
- PROOFREAD! Consider having a second set of eyes
on your writing.
your best time and atmosphere to write. Is it in the morning as you
drink that cup of coffee, in the evening as you are relaxed, or in
the afternoon after you’ve had an energizing lunch? Do you write
better in silence, listening to music, or maybe the hustle and
bustle of a busy area gives you inspiration.
- SnapRetail makes it easy by giving you a
starting point for both email and social.
Keep in Mind:
- Write to one "ideal"
- Use word lists for
- Remove unnecessary
- Find the words your customers
- Always use a Call to Action