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Welcome to the SnapRetail Podcast! These bite-sized episodes will give you the email, social media, and website marketing advice you need to market your small business and get the most out of SnapRetail.  The information we present is delivered by our Customer Success Team, easy to understand, and Made for Main Street! 

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Apr 13, 2017

Facebook Ads

Hosted by Vince Ventura and Shelby Klick

Goals:

What are the different types of Facebook Ads?  What are boosted posts?  Why should I advertise on Facebook?  What should I advertise on Facebook?

What are the different types of Facebook Ads?

  • Awareness
    • Brand Awareness
    • Reach

  • Considerations
    • Traffic
    • Engagement
    • App Installs
    • Video Video Views
    • Lead Generation
    • Steps after building website
  • Conversion
    • Conversion
    • Product Catalog Sales
    • Store Visits

What are boosted posts?

  • Boosted Posts serves that post to a larger audience]
  • Generates Reactions, Shares, Comments
    • These people are more likely to see your future posts
    • Generate momentum
  • Audience you choose / Custom Audience
  • People Who Like Your Page
  • People Who Like Your Page and Their Friends

Why should I advertise on Facebook?

  • Facebook is like a self updating Address Book
  • Clickable ads are an advantage to radio and tv
  • More engagement with ads leads to more conversions, but also more exposure to future posts.

What should I advertise on Facebook?

  • Advertise Sales Posts
  • Advertise Store News
  • Advertise New Product Lines
  • Advertise New Inventory
  • Advertise Earned Media
    • Articles
    • Interviews
    • News Features

Keep in Mind:

  • Only boost what is going to give you a return
  • Be sure to pick the type of ad that is right for you
  • Test, Test, Test - Don’t spend a ton of money on an untested ad