Feb 23, 2017
Episode 1 - Creating a Marketing Roadmap
Hosted by Shelby Klick and Vince Ventura
Creating a marketing roadmap can help you plan and promote store events, drive more traffic to your store, and make more online sales using social media and email and website marketing best practices
What current trends are affecting your current market? How will this affect your initiatives?
Who is your target market?
Set a timeline for your goals
If you don’t set an end date, you’re never going to reach your goal, or you’re never going to put pressure on yourself to start working towards your goal.
Initiatives - Specific steps you will take the reach your goal
Decide how you are going to measure your goals
Evaluate the outcome and provide feedback about what should continue or change for the future. This will help you look back and see what went right, what went wrong, what you can improve on or continue to do.