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Welcome to the SnapRetail Podcast! These bite-sized episodes will give you the email, social media, and website marketing advice you need to market your small business and get the most out of SnapRetail.  The information we present is delivered by our Customer Success Team, easy to understand, and Made for Main Street! 

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Mar 2, 2017

Do’s and Don’ts of Email Subject Lines

Hosted by Shelby Klick and Justin Druga

 

Goals

What can we do to increase the engagement of each email that is sent?

  • Increase Opens
  • Increase Clicks

The answer: Give special attention to creating your email subject line

  • Email subject lines are the first thing a customer sees in their inbox and can greatly influence their behavior.

 

Don’t of Email Subject Lines:

 

  • Don’t use Capitalization like CAPS LOCK
  • Don’t use excessive punctuation.
  • Spam filters
  • People don’t want to be screamed at
  • Data suggests more than 85% of respondents prefer an all-lowercase subject line to one in all caps.
  • Avoid spammy words
  • Free, sale, click, Open, Percentages off,
  • A simple google search will give you a ton of words that can be seen as Spammy by both customers and by inboxes

 

Do’s of Email Subject Lines:

Keep it short

  • 50 characters / approx 8 words
  • People will be scanning the inbox anyway, don’t be too wordy

Make it actionable

  • Starting with an action like Get, Make, Start, Pack,

Similar to a call to action, action words entice people to click and follow through with the action, or see what the action is talking about.

Tell them what’s inside waiting for them

  • Similar to Call to Actions, you want them to know what to expect when they click to open the email. If you promise a coupon and don’t deliver you may lose customers. Or if you just say thank you, without telling them a coupon is waiting for them inside the email, you may never get them to click!

Personalize (You can find Personalization Strings in the SnapRetail Support Center)

  • Utilize the information people give you and make them feel special
  • Visit our resource center to get all SnapRetail Personalization tokens

Make them feel special

  • Give back to those who gave you their email address
  • VIP, Exclusive Offers, A gift just for you, Thanks for being a Loyal Customer

Don’t be afraid to:

  • Use Puns
  • Ask a question
  • Trail off…

Advanced uses of email marketing and subject lines:

  • A/B split test subject lines to see what performs well.
  • A/B test times of when you send emails
  • Segment your list and target specific products to specific customers.

 

Key Points:

  • Make sure to tell your audience why you want them to open the email
  • Use Emojis, Fear of Missing Out, and Exclusive language
  • Use Reports and Excel to get a better understanding of what worked and what didn’t
  • Test, Test, Test!