Nov 9, 2017

Email Collection Best Practices

Hosted by Justin Shoup and Vince Ventura

What not to do:

• Don’t say “Can I have your email?” or “What’s your email?”
• Don’t disguise the reason you are asking for their email address. I see so many businesses say they are asking for an email to send a receipt and then they...

Aug 25, 2017

The Art of the Welcome Email

Hosted by Justin Shoup and Shelby Klick

Today we will be talking about the Art of the Welcome Email.

A customer signs up for your email list, what’s next? At this point, you are beginning to build a relationship with them. This relationship starts with a welcome email.

In SnapRetail, you...

Jul 27, 2017

Email marketing best practices:

Be a responsible email marketer

Hosted by Justin Shoup and Vince Ventura

As an email marketer (yes, you are an email marketer!), there are rules, standards of ethics, and LAWS, you must follow when you send commercial emails - emails to your customers, clients, prospects, leads, etc.

Mar 9, 2017

How to Maintain a Healthy Email List

Hosted by Justin Shoup and Vince Ventura

Goals

• What is a “healthy” email list?
• Why is a healthy email list important?
• What steps should you take to curate a healthy email list?

What is a “healthy” email list?

• A healthy email list is engaged - opening and clicking emails.
• A...

Mar 2, 2017

Do’s and Don’ts of Email Subject Lines

Hosted by Shelby Klick and Justin Druga

Goals

What can we do to increase the engagement of each email that is sent?

• Increase Opens
• Increase Clicks

The answer: Give special attention to creating your email subject line

• Email subject lines are the first thing a customer sees...